Facebook is no more a blue-colored social networking website it used to be few years back. All we had then was a blue-theme, status updates, photographs, likes and comments. Things have changed drastically now, as Facebook opens its doors for businesses worldwide to expand, by giving them opportunity to make revenue from Facebook by using its services like the fan pages, and now, Facebook offers which is now available to small business as well. I have personally seen businesses expanding rapidly with the help of Facebook, as the social network tends to target only those who can really utilize your services and products. With advanced filtering, now you can control who sees your advertisements, promotion campaigns and other things you share on Facebook. Recently, I came across a not so new feature introduced by Facebook for big businesses earlier, which is now available for small businesses as well. Facebook Offers is a feature for your Facebook pages which lets you create deals and services and target selected audience for those.
How To Create A Facebook Offer
Creating a Facebook offer is as easy as updating a status update. You just need to navigate to the navigation box on your Facebook page from where you update your status and publish URL’s. Next, click on the tab Offer, Event+ next to the Photo/Video tab and then select Offer from the drop-down menu. If you’re still confused about what to do, here’s a video explaining how to create an offer on your Facebook page.
Facebook is currently offering three-basic options for creating offers on your page. The offer may be for Stores Only, Stores And Online, Online Only. Select the one that suits your needs and you’re good to go. If you want to promote an online service like affiliate services providing coupon codes, select the Online Only option.
All you need to do is enter your affiliate link, and the redemption coupon code in the offer box.
Doesn’t matter if you don’t have a coupon code for an affiliate link. If an affiliate link provides automated discount, you can skip the coupon code part here and hit the Next button instantly. Now, you need to enter an attractive Headline for your offer, along with some basic info and a thumbnail.
Next, you will be asked to set a budget in case you want to see your deal go viral on Facebook. By default, when you publish an update on Facebook, it does not reach all of the expected audience. In case you don’t want to invest on Facebook’s offer, you can set the budget at $0. But if you’re looking for some serious business opportunities, I recommend you to start with at least $10 budget. That’s not all. You also get a preview of estimated reach of the offer when you input a budget.
That’s it. Hit the Publish button next and you have successfully created your first business offer on your Facebook page. Let us know your views via the comments section below. For more, keep subscribed.