It’s been an year and a half now, since Google introduced one of the greatest changes to its own search engine, which altered the way we look out for things completely. The results were devastating, almost ~3% of the people worldwide were left unemployed, and many others multiplied their fortune exponentially. We are talking about February 2011, when Google first introduced an algorithm update to its search engine. The webmasters started to call it Google’s Panda Update, which was confirmed by Google later on. While this was introduced in order to demolish scrapper sites or content copying sites running on low quality content across the web. For the matter of facts, the updates kept rolling in throughout the year, and are still coming out every once in a while. Not all updates were correct and not necessarily meant a better search engine experience. The algo updates destroyed some genuine high-quality content websites as well on their roll. Some updates were even rolled back by Google, since they proved out to be a mistake. After an year or so, looking and studying Google’s algorithm updates including Google Panda Update and Google Penguin Update, we have finally brought together 7 -SEO related facts that you should know, just after the jump!
Relevant Keywords And Content
Google keeps on saying that websites containing relevant content needs to be rewarded. No doubt they put in huge amounts of resources, money and work force in deciding relevancy of content across their search engine. The words are enough, now do anything you can, to keep your content as relevant as possible. Relevant keywords, and proper SEO techniques including correct use of heading tags, title, anchor tags with the keyword gives your blog a green signal in eyes of Google.
Low On Quantity, High On Quality
Often taken visa versa, Google changed the statement forever, in terms of search engine. Earlier, webmasters used to ignore the quality, focusing more towards the quantity of content on their work lines. Google now does not want you to keep publishing content every then and now. It wants you to publish limited content, running high on quality. If a 10-year old can get to understand your content, consider it a high-quality content, says Matt Cutts from Google.
You don’t just publish high quality content and expect your website to rank higher in search engine. High quality content is a green signal for your blog, but relevant high quality backlinks are votes for that content that are considered by most search engines. We follow a simple algorithm here on Gadgec:
High quality content + Relevant backlinks= Success
Article/Blog Directory Links Do Not Count
The algorithm updates from Google have now scrapped the reputation of links coming back from directory sites of blog carnival sites. However, we have been looking at the search engine trend from a time before Panda came into existence, and it is clear that Google had banished links from article directories long time back. This is the major reason EzineArticles, a popular article submitting website was hit by Google’s Panda Updates.
Google Authority Is Promising
Google introduced the Authority feature in its search engine during the same time in 2011. The main perspective was to give a signal to users that Google authorizes this blog and its content. People trust the content of authoritative blogs, and here we are not talking about regular blogs or websites getting Google’s authority badge easily. We are considering websites like SiteProNews etc which contain high quality content. Instead of submitting your content to article directories, write them over to such authority websites.
Social Media Presence
One of the very important factors of search engine optimization and marketing, social network presence now plays an important role in the ranking of your website. Websites like Facebook, Twitter and Google+ tells Google exactly the impact your content has on the web. Take social media existence seriously!
Google Hates Affiliate Links/Ads
When we perform a search across Google, we surely don’t want to land on a ad-ridden web page. Google has been hating affiliate links across websites since ever, and the hatred has grown stronger with the algorithm changes made by Google. Google’s Webmaster Tools clearly indicates how you should optimize your web-page, with balanced ads. Just follow it!
We have been keeping a strict eye on Google for the changes it broughts about across the web. Let us know your views via the comments section below. For more, keep subscribed.